Changi Rewards Digital Front
Redesigned EDM and online members portal for Changi Rewards.
Changi Rewards is the newly-revamped loyalty programme under the Changi Airport Group, offering exciting new rewards and exclusive benefits for members who shop and dine at Changi Airport.
With the launch of Changi Reward's new website in April 2014, the agency was also tasked to deliver various creatives based on the brand's renewed style guides. As design lead, I created the tier-specified EDM templates and its online members portal.
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Monthly EDM statement, customized according to the 3 tiers - Member, Gold and Platinum.
Airline Lucky Draw annoucement and promotional EDMs
Online Members Portal (See here)
Refreshed layout with addition of more visual elements, distinctive points representation at a glance, member alerts, promotion tabs that direct to respective tenant's page on the main site, and customized Card banners for each tier.
Icons created for web
